Research

email : info@starrfm.com.my

broadcast. media. solutions. specialists.

Market Research

the power of radio & multimedia solutions going beyond radio airwaves

The Market Research department was established in 2007 to provide analytical data on radio listenership as well as competitor analysis, besides acting as an internal advisor for better-informed decision making within the various departments at Star RFM.

A key component for developing solid marketing and business plans, the Market Research department continuously strives to work with the latest and most accurate statistics in order to address the dynamically changing market and business trends, enabling the Company to stay ahead of the competition.

BUSINESS UNITS

Creative Services

Engineering

Finance & Administration

Human Resource

Marketing & Corp. Comms.

Market Research

New Business Development

Program

Sales

Technology & Multimedia

Traffic & Scheduling